How to Calculate CTR for Advertisement - Tutorial

How to Calculate Click Through Rate (CTR) - Definition, Tutorial, Formula, Example

Click-through rate (CTR) refers to the ratio of the number of clicks done by the users on an online advertisement in a website.

CTR = CPM / (1000 x CPC)

CPM = Cost per Impressions CPC = Cost per Click CTR = Click Through Rate

Find out the CTR(Click-through rate) of an advertisement if CPM is 3200 $ and CPC is 3 $.

CPM = 3200 $ CPC = 3 $

Substitute the given values in the formula, = CPM / (1000 x CPC) = 3200 / (1000 x 3 ) = (3200 / 3000)*100 CTR = 106.66 %