CPA Calculator

An online CPA calculator to find Cost per action using CPC and Conversion Rate. CPA and CPC are online advertising pricing model used in google advertising. CPA stands for Cost per acquisition, also known as pay per acquisition (PPA) and cost per conversion. In CPA, the advertiser pays for each specified acquisition (any action). CPC stands for Cost per click, here the advertiser pays when the ad is clicked. Use this google adwords calculator to calculate the CPA using the Cost per click (CPC).

Google Adwords Calculator | Calculate Cost Per Acquisition using CPC

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CPA = CPC / (r /100) Where, CPA = Cost Per Acquisition / Action CPC = Cost Per Click r = Conversion Rate


What would be the CPA of an Ad advertised in Google search network with a CPC 3 $ and Conversion rate of 69 %.

Cost Per Action

= 3 / (69/100)
= (3 x 100) / 69
= 4.34 $

CPC is also known as Pay-per-click (PPC) it is the most used advertising model today.

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